Mission Statement:
The mission of WURC-FM is to meet the educational and cultural needs of the Holly Springs community. WURC seeks to provide for the unserved needs and interest of the minority population in this region and to present programming services that challenge, provoke, educate and entertain.

Through its programming service, WURC-FM respects differences among people and celebrates the human experience as being infinitely varied by speaking with many voices; WURC reflects the job and satisfaction of life as well as its problems and frustrations; WURC encourages individual growth and active constructive participation in society; WURC’s programs explore, investigate, analyze and interpret issues and ideas that help listeners better understand themselves, their government, their institutions, and their natural and social environments.

As a division of Rust College, WURC has the primary purpose of enhancing the programs of the College through communications with our campus and the surrounding community. WURC also serves to develop means by which students may become professionally adept in the radio concentration.

The above mission statement was approved by the Board of Trustees of Rust College on June 12, 1988.